Improving Business Performance
through the X Factor of Relationships

Tsune is a Japanese word that means “regular” or “everyday.” Our foundational belief is that consistent, disciplined “everyday” professional behaviors, grounded in curiosity, understanding and collaboration drive sustained business results.

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Meet Craig Jones

Founder and Senior Advisor,
Tsune Advisory Services


three decades of experience navigating and driving performance in high-stakes, complex corporate relationships.

what execs are saying

  • “What you are good at, I have not seen better.”

    Chief Information and Digital Technology Officer

  • “As good as we are at what we do, you are better at what you do.”

    Executive Vice President

  • “When Craig Jones gets involved, things get better.”

    Senior Vice President and Chief Information Officer

  • “This workshop saved our innovation programme.”

    Vice President, Research and Development.

  • “Craig has an amazing capability to helicopter up and down from the executive to the working level and across all the various parties, and quickly frame the right set of next steps.”

    General Manager

Contact us.

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